Public Image





Enhance Rotary’s Public Image and Awareness

A positive public image improves your club’s relationship with your community and attracts prospective members.

Enhance your club’s public image and build awareness of Rotary in your community by telling compelling stories about club activities that are making a positive difference.

Tips for Club Public Image Chairs















November is Rotary Foundation Month

November is Rotary Foundation Month.  Work with your DRFC and District Leadership to feature the good your clubs are doing in the world.  In this month’s Public Image goals, emphasize your club’s engagement in Global and District Grants and promote People of Action in all you do.  Use some of the tidbits from Zone 33’s PI team: “TRF 52 Week Messages” in your newsletters and posts.

PI TIP OF THE MONTH: Rotary International Convention Promotion Kit

Help highlight and promote the 2020 International Convention.  Rotary has created an online promotional kit with digital files for you to help you promote the annual convention!

Share this resource with Club Leadership and specifically Club PI chairs, and feel free to use this video walk through from the Zone 33 YouTube channel.

Check out these cool pull-up banner files (c20_pull-up_banner_en-1.) There are two lovely designs included in the PDF. You’ll just need to send the PDF to a printer to have them create it for you. Typically, those range between $125-150 and there are many options to find an inexpensive source. Currently, Vistaprint has one on sale for $91:

SAVE THE DATE: The 2020 Zone Team Training Seminar, will be held at the Darden School of Business at the University of Virginia.  Arrival date is April 30th, the training begins at noon on May 1st and concludes at noon on May 2nd.  Please advertise this now among your clubs and district leaders.  This is valuable training for all –  Public Image, Foundation, and Membership.

QUARTERLY PI CALL RECORDING:   If you missed the quarterly call earlier this month you can review it here:


October is Economic & Community Development Month
and World Polio Day is October 24.

Remember to post your World Polio Day event photos to Facebook and Instagram.

Also, remember there is a video on the Zone 33 YouTube channel, (Rotary Zone 33 TV).   That video shows how to create these on Brand Center. You will need to opt in to your My Rotary account.


To help you with preparations for World Polio Day, here is a link to the End Polio resource center.

The Countdown to History campaign (Signatures on the End Polio Now Banner) ends on World Polio Day with the Polio Parties.



September Is Basic Education & Literacy Month

Our Zone 33 team sent a great video on developing creative email using graphics from the free web site, Canva and instructions on how to use MailChimp.


August Is Membership & New Club Development Month

Create People of Action photos with Key Messages on Facebook and in print media. A Public Service Announcement about Rotary would be very appropriate as well!

This month our key message should be our vision statement: Together, we see a world where people unite and take action to create lasting change – across the globe, in our communities, and in ourselves.

Attached are photos created with the People of Action tool on in Rotary Brand Center. You can create your own messages, use your own photos to advertise the awesome service projects your club offers.

Here are a few District Rotary Leadership Institute (RLI) photos created in Brand Center.









This month’s video is on using Canva to create Posters, Flyers, and just about anything else you may need. This is a free program that allows you to upload Rotary’s official colors, fonts and logo to create awesome print media.

This facebook post was created by our Zone 33 Regional Public Image representative, LaShonda Delivuk for the Zone’s Apron sales using Canva. By the way, all proceed’s from the sales of the apron go to the 10 Million Meal Challenge.
Here’s the link: Canva Video



July Is Polio Month
Key Message for Posts and Print: Together with our partners, neighbors, and friends, we’re eradicating polio, uniting the world to end polio, once and for all.

This information may be used throughout the month of your End Polio Now campaign.


Presidential Theme Information


How To Make a People of Action Image in Brand Center